Marking criteria – Research and Planning

ShamilMattu – 7^th March 2014

Skills	Level	Comment
Planning and research evidence	2	You have uploaded some examples of front covers and some annotation and analysis is evident.
Research into similar products and a potential target audience	2	Some evidence of research into other examples and some annotation.
Work on shotlists, layouts, drafting, storyboarding and scripting.	2	Some evidence of drafting of front cover but little comment on them. Some shots taken and some comment on them.
Time management	1	Still missing quite a bit of work.
Organisation of actors, locations, costumes or props.	2	Some evidence of organisation for shots taken.
Care in presentation of research and planning.	2	Some structure and organisation

Targets

Shamil, you have made some improvements but there is still work to do. You need to analyse and annotate in much more detail. You need to consider the effect of the ideas used and evaluate aspects of features used. Are they successful? If so how? Will you make use of them? The draft of your front cover also needs more detail – you need to consider which features from your analysis you are using and what effect you hope they will achieve. You need to also provide more comment on your shots, why are you using these particular shots? Why are they successful?     Overall mark – 8/20

Marking criteria – Production

Skills	Level	Comment
Producing material appropriate for the target audience and task.	1	No evidence of this
Showing understanding of conventions of layout and page design.	1	Some evidence of this in your analysis and draft.
Showing awareness of the need for variety in fonts and text size.	1	Some comment on this in your annotation but no consideration of it in your own work.
Accurately using language and register.	1	Some comment on relevant features in your annotation.
Using ICT appropriately.	1	Some use of ICT but little range.
Appropriately integrating illustration and text.	1	No evidence of this
Shooting a variety of material appropriate to the task set.	1	Some evidence of shots taken but little comment on how and why you will use them.
Manipulating photographs as appropriate to the context for presentation, including cropping and resizing.	1	No evidence of this.

Targets

Shamil, you need to make sure you are commenting on features and conventions in more detail. How are you using these in your own work? You need to try and use a range of ICT in your work. Comment on different programmes you have used etc. You need to upload your first draft of your front cover and contents page in order to fulfil the criteria.     Overall mark – 10/60

Marking criteria – Evaluation

Skills	Level	Comment
Use of digital technology or ICT in evaluation	1	No evidence of this.
Understanding of their development from preliminary to full task.		Not appropriate yet.
Understanding of issues around audiences, institution, technology, representation, forms and conventions in relation to production.	1	No evidence of this
Ability to refer to the choices made and outcomes.	1	Some comment on choices you will make based on analysis but little explanation as to why.
Ability to communicate.	1	Basic errors in written communication. Proofread!

Targets

Still little evidence of evaluation Shamil. You need to be evaluating after each stage of the process. What have you done? What have you learnt and how will this help you in the final stages? You must be doing this on a weekly basis.  There is still no evidence of any audience research or evaluation of how this has informed you. Overall mark – 2/20